{"id":2926,"date":"2026-08-01T19:09:05","date_gmt":"2026-08-02T01:09:05","guid":{"rendered":"https:\/\/zenitdigital.com.mx\/?page_id=2926"},"modified":"2026-08-01T19:34:04","modified_gmt":"2026-08-02T01:34:04","slug":"case-of-study-rmrdesarrollos","status":"publish","type":"page","link":"https:\/\/zenitdigital.com.mx\/en\/case-of-study-rmrdesarrollos\/","title":{"rendered":"Case of study RMR desarrollos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2926\" class=\"elementor elementor-2926\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3242602 e-con-full e-flex e-con e-parent\" data-id=\"3242602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba91fe elementor-widget elementor-widget-html\" data-id=\"6ba91fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/* ============================================================\n   ZENIT DIGITAL \u2014 CASE STUDY: SYSTEMATEC\n   Mismo lenguaje visual que homepage_completo.html\n   ============================================================ *\/\n#cs-systematec, #cs-systematec * { box-sizing: border-box; }\n#cs-systematec {\n    --cs-green: #00FFA3;\n    --cs-green-glow: rgba(0, 255, 163, 0.4);\n    background-color: #000000;\n    color: #ffffff;\n    font-family: 'Outfit', sans-serif;\n    overflow-x: hidden;\n}\n\n\/* \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-hero {\n    position: relative;\n    padding: 160px 8% 100px 8%;\n    background-image: url('https:\/\/zenitdigital.com.mx\/wp-content\/uploads\/2025\/07\/Fachada-rmr.webp');\n    background-size: cover;\n    background-position: center;\n}\n.cs-hero::before {\n    content: '';\n    position: absolute; inset: 0;\n    background: linear-gradient(180deg, rgba(0,0,0,0.85) 0%, rgba(0,0,0,0.92) 60%, #000 100%);\n}\n.cs-hero-inner { position: relative; z-index: 2; max-width: 900px; margin: 0 auto; text-align: center; }\n.cs-eyebrow {\n    display: inline-flex; align-items: center; gap: 10px;\n    font-size: 0.75rem; letter-spacing: 3px; font-weight: 700;\n    color: var(--cs-green); text-transform: uppercase; margin-bottom: 25px;\n}\n.cs-eyebrow::before, .cs-eyebrow::after { content: ''; width: 30px; height: 2px; background: var(--cs-green); }\n.cs-hero h1 {\n    font-size: clamp(2.2rem, 5vw, 3.6rem);\n    line-height: 1.1; font-weight: 800; text-transform: uppercase;\n    margin: 0 0 20px 0;\n}\n.cs-hero h1 span { color: var(--cs-green); }\n.cs-hero-sub {\n    font-size: 1.15rem; color: #ccc; max-width: 640px; margin: 0 auto 40px auto; line-height: 1.6;\n}\n.cs-hero-meta {\n    display: flex; justify-content: center; gap: 14px; flex-wrap: wrap;\n    font-size: 0.82rem; color: #999;\n}\n.cs-hero-meta span { color: var(--cs-green); font-weight: 700; }\n\n\/* \u2500\u2500 SNAPSHOT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-snapshot {\n    padding: 70px 8%;\n    background: #050505;\n    border-top: 1px solid rgba(255,255,255,0.08);\n    border-bottom: 1px solid rgba(255,255,255,0.08);\n}\n.cs-snapshot-grid {\n    max-width: 1100px; margin: 0 auto;\n    display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;\n    background: rgba(255,255,255,0.08);\n    border: 1px solid rgba(255,255,255,0.08);\n}\n.cs-snap-item { background: #000; padding: 35px 20px; text-align: center; }\n.cs-snap-num {\n    display: block; font-size: 2.4rem; font-weight: 800; color: var(--cs-green);\n    line-height: 1; margin-bottom: 8px; text-shadow: 0 0 25px rgba(0,255,163,0.25);\n}\n.cs-snap-label { font-size: 0.78rem; color: #999; text-transform: uppercase; letter-spacing: 0.5px; }\n\n\/* \u2500\u2500 SECTION SHELL \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-section { padding: 100px 8%; max-width: 900px; margin: 0 auto; }\n.cs-section-label {\n    font-size: 0.75rem; letter-spacing: 3px; color: var(--cs-green);\n    font-weight: 700; text-transform: uppercase; margin-bottom: 18px;\n    display: flex; align-items: center; gap: 10px;\n}\n.cs-section-label::before { content: ''; width: 30px; height: 2px; background: var(--cs-green); }\n.cs-section h2 {\n    font-size: clamp(1.8rem, 3.5vw, 2.6rem); font-weight: 800;\n    text-transform: uppercase; line-height: 1.15; margin: 0 0 25px 0;\n}\n.cs-section p {\n    font-size: 1.02rem; color: #b0b0b0; line-height: 1.75; margin-bottom: 18px;\n}\n.cs-section p strong { color: #fff; }\n\n\/* \u2500\u2500 SYSTEMATEC \u2014 3 LAYERS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-layers-section { background: #030303; padding: 100px 8%; border-top: 1px solid rgba(0,255,163,0.15); border-bottom: 1px solid rgba(0,255,163,0.15); }\n.cs-layers-inner { max-width: 1100px; margin: 0 auto; }\n.cs-layers-header { text-align: center; max-width: 700px; margin: 0 auto 60px auto; }\n.cs-layers-header h2 { font-size: clamp(1.8rem, 3.5vw, 2.6rem); font-weight: 800; text-transform: uppercase; margin-bottom: 15px; }\n.cs-layers-header p { color: #999; font-size: 1rem; line-height: 1.6; }\n.cs-layers-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 25px; }\n.cs-layer-card {\n    background: #0a0a0a; border: 1px solid rgba(255,255,255,0.08);\n    padding: 35px 28px; transition: 0.3s ease;\n}\n.cs-layer-card:hover { border-color: var(--cs-green); transform: translateY(-6px); box-shadow: 0 10px 30px rgba(0,255,163,0.08); }\n.cs-layer-num {\n    width: 44px; height: 44px; border: 2px solid var(--cs-green); border-radius: 50%;\n    display: flex; align-items: center; justify-content: center;\n    color: var(--cs-green); font-weight: 800; font-size: 1.05rem; margin-bottom: 22px;\n}\n.cs-layer-card h3 { font-size: 1.05rem; font-weight: 700; text-transform: uppercase; margin: 0 0 12px 0; letter-spacing: 0.3px; }\n.cs-layer-card p { font-size: 0.9rem; color: #999; line-height: 1.65; margin: 0 0 10px 0; }\n.cs-layer-card ul { margin: 10px 0 0 0; padding-left: 18px; }\n.cs-layer-card li { font-size: 0.88rem; color: #999; line-height: 1.6; margin-bottom: 6px; }\n.cs-layer-card li strong { color: #ccc; }\n\n\/* \u2500\u2500 RESULT STAT BLOCK \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-result-section { padding: 100px 8%; }\n.cs-result-inner { max-width: 900px; margin: 0 auto; text-align: center; }\n.cs-funnel { display: flex; justify-content: center; align-items: center; gap: 0; flex-wrap: wrap; margin: 50px 0 20px 0; }\n.cs-funnel-step { text-align: center; padding: 0 30px; }\n.cs-funnel-num { display: block; font-size: 2.6rem; font-weight: 800; color: var(--cs-green); line-height: 1; text-shadow: 0 0 25px rgba(0,255,163,0.25); }\n.cs-funnel-label { font-size: 0.78rem; color: #999; text-transform: uppercase; letter-spacing: 0.5px; margin-top: 8px; display: block; }\n.cs-funnel-arrow { color: rgba(0,255,163,0.4); font-size: 1.6rem; }\n.cs-result-final {\n    margin-top: 40px; padding: 40px; border: 1px solid rgba(0,255,163,0.3);\n    background: rgba(0,255,163,0.04);\n}\n.cs-result-final .cs-final-num { font-size: 3.2rem; font-weight: 800; color: var(--cs-green); line-height: 1; text-shadow: 0 0 30px rgba(0,255,163,0.3); }\n.cs-result-final .cs-final-label { font-size: 0.85rem; color: #ccc; text-transform: uppercase; letter-spacing: 1px; margin-top: 10px; }\n.cs-result-disclaimer { font-size: 0.75rem; color: #555; font-style: italic; margin-top: 25px; }\n\n\/* \u2500\u2500 PITCH \/ CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-pitch-section { background: #050505; padding: 90px 8%; border-top: 1px solid rgba(255,255,255,0.08); }\n.cs-pitch-inner { max-width: 760px; margin: 0 auto; text-align: center; }\n.cs-quote {\n    font-size: 1.25rem; line-height: 1.6; color: #fff; font-weight: 500;\n    border-left: 3px solid var(--cs-green); padding-left: 25px; text-align: left; margin-bottom: 45px;\n}\n.cs-quote span { color: var(--cs-green); }\n\n.cs-cta-title { font-size: clamp(1.8rem, 4vw, 2.6rem); font-weight: 800; text-transform: uppercase; margin-bottom: 18px; }\n.cs-cta-sub { color: #b0b0b0; font-size: 1rem; margin-bottom: 40px; line-height: 1.6; }\n.cs-cta-buttons { display: flex; justify-content: center; gap: 18px; flex-wrap: wrap; }\n.cs-btn-primary {\n    background: var(--cs-green); color: #000 !important;\n    padding: 16px 36px; font-size: 0.95rem; font-weight: 800;\n    text-transform: uppercase; letter-spacing: 1px; text-decoration: none;\n    display: inline-flex; align-items: center; gap: 10px;\n    box-shadow: 0 0 25px rgba(0,255,163,0.25); transition: 0.3s;\n}\n.cs-btn-primary:hover { transform: translateY(-3px); box-shadow: 0 0 40px rgba(0,255,163,0.5); background: #fff; }\n.cs-btn-secondary {\n    border: 1px solid rgba(255,255,255,0.3); color: #fff !important;\n    padding: 16px 36px; font-size: 0.95rem; font-weight: 700;\n    text-transform: uppercase; letter-spacing: 1px; text-decoration: none; transition: 0.3s;\n}\n.cs-btn-secondary:hover { border-color: var(--cs-green); color: var(--cs-green) !important; }\n\n\/* \u2500\u2500 FOOTER MINI \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cs-footer { padding: 40px 8%; text-align: center; border-top: 1px solid rgba(255,255,255,0.06); }\n.cs-footer p { font-size: 0.78rem; color: #555; margin: 0; }\n.cs-footer a { color: #777; text-decoration: none; }\n.cs-footer a:hover { color: var(--cs-green); }\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media (max-width: 900px) {\n    .cs-snapshot-grid { grid-template-columns: repeat(2, 1fr); }\n    .cs-layers-grid { grid-template-columns: 1fr; }\n    .cs-funnel { flex-direction: column; gap: 20px; }\n    .cs-funnel-arrow { transform: rotate(90deg); }\n    .cs-section, .cs-layers-section, .cs-result-section, .cs-pitch-section { padding-left: 6%; padding-right: 6%; }\n}\n<\/style>\n\n<div id=\"cs-systematec\">\n\n    <!-- HERO -->\n    <section class=\"cs-hero\">\n        <div class=\"cs-hero-inner\">\n            <div class=\"cs-eyebrow\">Case Study \u00b7 Zenit Digital<\/div>\n            <h1>Systematec: How <span>$800<\/span> in Total Marketing Spend Turned Into <span>$465,000<\/span> in Closed Sales<\/h1>\n            <p class=\"cs-hero-sub\">\n                Inside the self-qualifying video funnel and AI WhatsApp system that turned a lean budget into 2 closed units for a vertical residential development in Guadalajara, Mexico \u2014 in 60 days.\n            <\/p>\n            <div class=\"cs-hero-meta\">\n                <span>RMR Desarrollos<\/span> \u00b7 <span>Feb\u2013Mar 2026<\/span> \u00b7 <span>60 Days<\/span>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- SNAPSHOT -->\n    <section class=\"cs-snapshot\">\n        <div class=\"cs-snapshot-grid\">\n            <div class=\"cs-snap-item\">\n                <span class=\"cs-snap-num\">$465K<\/span>\n                <span class=\"cs-snap-label\">Closed Sales<\/span>\n            <\/div>\n            <div class=\"cs-snap-item\">\n                <span class=\"cs-snap-num\">$800<\/span>\n                <span class=\"cs-snap-label\">Total Marketing Investment<\/span>\n            <\/div>\n            <div class=\"cs-snap-item\">\n                <span class=\"cs-snap-num\">70+<\/span>\n                <span class=\"cs-snap-label\">Leads Generated<\/span>\n            <\/div>\n            <div class=\"cs-snap-item\">\n                <span class=\"cs-snap-num\">30<\/span>\n                <span class=\"cs-snap-label\">Qualified Calls \/ Visits<\/span>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- THE CHALLENGE -->\n    <section class=\"cs-section\">\n        <div class=\"cs-section-label\">The Challenge<\/div>\n        <h2>Fewer, Better Leads \u2014 Not Just More Leads<\/h2>\n        <p>\n            RMR Desarrollos was working with a lean marketing budget for a project priced well above the local average \u2014 around <strong>$230,000 USD per unit<\/strong>. That ruled out the obvious move of spending more to get more leads, and forced a different question: how do you get fewer, better leads instead?\n        <\/p>\n        <p>\n            The first attempt went the wrong way on purpose, to learn something. Videos built for reach \u2014 the kind proven to hold attention and rack up views \u2014 pulled in a wave of messages. But more messages didn't mean more buyers. Most were curiosity clicks, not real interest. Chasing all of them manually would have burned the one resource that mattered more than budget: time.\n        <\/p>\n        <p>\n            That failure pointed to the real problem \u2014 not a lead-volume problem, a lead-<strong>qualification<\/strong> problem. Instead of adding a hard barrier (a long form that scares people off before they engage), the fix was to build qualification <strong>into<\/strong> the funnel itself, invisibly. That system became <strong style=\"color:#00FFA3;\">Systematec<\/strong>.\n        <\/p>\n    <\/section>\n\n    <!-- SYSTEMATEC \u2014 3 LAYERS -->\n    <section class=\"cs-layers-section\">\n        <div class=\"cs-layers-inner\">\n            <div class=\"cs-layers-header\">\n                <div class=\"cs-section-label\" style=\"justify-content:center;\">The System<\/div>\n                <h2>Systematec \u2014 3 Layers<\/h2>\n                <p>Every layer exists to filter, qualify, and respond faster than a human team could alone.<\/p>\n            <\/div>\n            <div class=\"cs-layers-grid\">\n                <div class=\"cs-layer-card\">\n                    <div class=\"cs-layer-num\">01<\/div>\n                    <h3>Self-Qualifying Video Funnel<\/h3>\n                    <p>The ad creative itself filters, block by block, before anyone sends a message:<\/p>\n                    <ul>\n                        <li><strong>Zone<\/strong> \u2014 opens on the specific area of the city. Anyone uninterested disengages immediately, free of charge.<\/li>\n                        <li><strong>Unit type & amenities<\/strong> \u2014 layouts shown with the buyer profile they fit.<\/li>\n                        <li><strong>Price<\/strong> \u2014 shown on-screen, not hidden. Eliminates most price-sensitive viewers before they reach out.<\/li>\n                    <\/ul>\n                <\/div>\n                <div class=\"cs-layer-card\">\n                    <div class=\"cs-layer-num\">02<\/div>\n                    <h3>AI WhatsApp Qualification Bot<\/h3>\n                    <p>Built in n8n. Every inbound message gets an instant, 24\/7 first response \u2014 no lead waits hours.<\/p>\n                    <ul>\n                        <li>Runs a <strong>temperature score<\/strong> (cold \u2192 warm \u2192 hot) on every conversation.<\/li>\n                        <li>Unqualified chats get basic info and are quietly deprioritized.<\/li>\n                        <li>Real prospects are guided to one outcome: a <strong>booked call or site visit<\/strong>.<\/li>\n                    <\/ul>\n                <\/div>\n                <div class=\"cs-layer-card\">\n                    <div class=\"cs-layer-num\">03<\/div>\n                    <h3>Lightweight CRM<\/h3>\n                    <p>Built in Airtable. Every lead lands in a simple pipeline, tagged by stage and temperature.<\/p>\n                    <ul>\n                        <li><strong>Real-time alert<\/strong> the moment a lead turns \"hot.\"<\/li>\n                        <li>Follow-up happens in minutes, not at the end of the day.<\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!-- THE RESULT -->\n    <section class=\"cs-result-section\">\n        <div class=\"cs-result-inner\">\n            <div class=\"cs-section-label\" style=\"justify-content:center;\">The Result<\/div>\n            <h2 style=\"font-size:clamp(1.8rem,3.5vw,2.6rem); font-weight:800; text-transform:uppercase; margin-bottom:0;\">60 Days, Start to Close<\/h2>\n\n            <div class=\"cs-funnel\">\n                <div class=\"cs-funnel-step\">\n                    <span class=\"cs-funnel-num\">70+<\/span>\n                    <span class=\"cs-funnel-label\">Leads<\/span>\n                <\/div>\n                <span class=\"cs-funnel-arrow\">\u2192<\/span>\n                <div class=\"cs-funnel-step\">\n                    <span class=\"cs-funnel-num\">30<\/span>\n                    <span class=\"cs-funnel-label\">Booked Calls \/ Visits<\/span>\n                <\/div>\n                <span class=\"cs-funnel-arrow\">\u2192<\/span>\n                <div class=\"cs-funnel-step\">\n                    <span class=\"cs-funnel-num\">2<\/span>\n                    <span class=\"cs-funnel-label\">Closed Units<\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"cs-result-final\">\n                <span class=\"cs-final-num\">$465,000<\/span>\n                <div class=\"cs-final-label\">In Closed Sales \u2014 on $800 in Total Marketing Investment<\/div>\n            <\/div>\n            <p class=\"cs-result-disclaimer\">Results from a real RMR Desarrollos campaign, Feb\u2013Mar 2026. Results vary by project and market.<\/p>\n        <\/div>\n    <\/section>\n\n    <!-- WHY IT WORKED -->\n    <section class=\"cs-section\">\n        <div class=\"cs-section-label\">Why It Worked<\/div>\n        <h2>Not Automation Alone. Not Marketing Alone.<\/h2>\n        <p>\n            The combination is what made it work. Two years of hands-on real estate sales experience shaped <strong>what<\/strong> to filter for and what a real buyer's hesitation actually sounds like \u2014 Systematec is the system that filtered for it at scale, without adding headcount.\n        <\/p>\n    <\/section>\n\n    <!-- PITCH \/ CTA -->\n    <section class=\"cs-pitch-section\">\n        <div class=\"cs-pitch-inner\">\n            <p class=\"cs-quote\">\n                Systematec has never run with a US ad budget. It was built and stress-tested on a fraction of what most agents spend \u2014 the fundamentals <span>(self-qualifying creative, AI-driven lead scoring, real-time follow-up)<\/span> don't depend on the market. I want to find out what it does with yours.\n            <\/p>\n            <h2 class=\"cs-cta-title\">See What It Could Do<br>With Your Listings<\/h2>\n            <p class=\"cs-cta-sub\">15-minute call. We'll look at your current funnel and show you exactly where the qualification gap is costing you deals.<\/p>\n            <div class=\"cs-cta-buttons\">\n                <a href=\"https:\/\/wa.me\/523330606414\" class=\"cs-btn-primary\">\ud83d\udcac Book a Call on WhatsApp<\/a>\n                <a href=\"mailto:contacto@zenitdigital.com.mx\" class=\"cs-btn-secondary\">Send an Email<\/a>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <div class=\"cs-footer\">\n        <p>Zenit Digital \u00b7 Guadalajara, Mexico \u00b7 <a href=\"https:\/\/zenitdigital.com.mx\/en\/\">zenitdigital.com.mx<\/a><\/p>\n    <\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study \u00b7 Zenit Digital Systematec: How $800 in Total Marketing Spend Turned Into $465,000 in Closed Sales Inside the self-qualifying video funnel and AI WhatsApp system that turned a lean budget into 2 closed units for a vertical residential development in Guadalajara, Mexico \u2014 in 60 days. RMR Desarrollos \u00b7 Feb\u2013Mar 2026 \u00b7 60 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2926","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case of study RMR desarrollos - Zenit Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zenitdigital.com.mx\/en\/case-of-study-rmrdesarrollos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case of study RMR desarrollos - Zenit Digital\" \/>\n<meta property=\"og:description\" content=\"Case Study \u00b7 Zenit Digital Systematec: How $800 in Total Marketing Spend Turned Into $465,000 in Closed Sales Inside the self-qualifying video funnel and AI WhatsApp system that turned a lean budget into 2 closed units for a vertical residential development in Guadalajara, Mexico \u2014 in 60 days. RMR Desarrollos \u00b7 Feb\u2013Mar 2026 \u00b7 60 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zenitdigital.com.mx\/en\/case-of-study-rmrdesarrollos\/\" \/>\n<meta property=\"og:site_name\" content=\"Zenit Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61561826714448\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T01:34:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zenitdigital.com.mx\/wp-content\/uploads\/2025\/07\/Logo-negro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/case-of-study-rmrdesarrollos\\\/\",\"url\":\"https:\\\/\\\/zenitdigital.com.mx\\\/case-of-study-rmrdesarrollos\\\/\",\"name\":\"Case of study RMR desarrollos - Zenit Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#website\"},\"datePublished\":\"2026-08-02T01:09:05+00:00\",\"dateModified\":\"2026-08-02T01:34:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/case-of-study-rmrdesarrollos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zenitdigital.com.mx\\\/case-of-study-rmrdesarrollos\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/case-of-study-rmrdesarrollos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zenitdigital.com.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case of study RMR desarrollos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#website\",\"url\":\"https:\\\/\\\/zenitdigital.com.mx\\\/\",\"name\":\"Zenit digital\",\"description\":\"Estrategia digital, producci\u00f3n audiovisual y funnels de venta para desarrolladores inmobiliarios. Acelera la preventa de tu torre con Zenit Digital. Cotiza aqu\u00ed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#organization\"},\"alternateName\":\"Zenit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zenitdigital.com.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#organization\",\"name\":\"Zenit Digital\",\"url\":\"https:\\\/\\\/zenitdigital.com.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zenitdigital.com.mx\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-Logo-blanco-1.webp\",\"contentUrl\":\"https:\\\/\\\/zenitdigital.com.mx\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-Logo-blanco-1.webp\",\"width\":937,\"height\":375,\"caption\":\"Zenit Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/zenitdigital.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61561826714448\",\"https:\\\/\\\/www.instagram.com\\\/zenit_digital\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case of study RMR desarrollos - Zenit Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zenitdigital.com.mx\/en\/case-of-study-rmrdesarrollos\/","og_locale":"en_US","og_type":"article","og_title":"Case of study RMR desarrollos - Zenit Digital","og_description":"Case Study \u00b7 Zenit Digital Systematec: How $800 in Total Marketing Spend Turned Into $465,000 in Closed Sales Inside the self-qualifying video funnel and AI WhatsApp system that turned a lean budget into 2 closed units for a vertical residential development in Guadalajara, Mexico \u2014 in 60 days. RMR Desarrollos \u00b7 Feb\u2013Mar 2026 \u00b7 60 [&hellip;]","og_url":"https:\/\/zenitdigital.com.mx\/en\/case-of-study-rmrdesarrollos\/","og_site_name":"Zenit Digital","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61561826714448","article_modified_time":"2026-08-02T01:34:04+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/zenitdigital.com.mx\/wp-content\/uploads\/2025\/07\/Logo-negro.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zenitdigital.com.mx\/case-of-study-rmrdesarrollos\/","url":"https:\/\/zenitdigital.com.mx\/case-of-study-rmrdesarrollos\/","name":"Case of study RMR desarrollos - Zenit Digital","isPartOf":{"@id":"https:\/\/zenitdigital.com.mx\/#website"},"datePublished":"2026-08-02T01:09:05+00:00","dateModified":"2026-08-02T01:34:04+00:00","breadcrumb":{"@id":"https:\/\/zenitdigital.com.mx\/case-of-study-rmrdesarrollos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zenitdigital.com.mx\/case-of-study-rmrdesarrollos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zenitdigital.com.mx\/case-of-study-rmrdesarrollos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zenitdigital.com.mx\/"},{"@type":"ListItem","position":2,"name":"Case of study RMR desarrollos"}]},{"@type":"WebSite","@id":"https:\/\/zenitdigital.com.mx\/#website","url":"https:\/\/zenitdigital.com.mx\/","name":"Zenit digital","description":"Estrategia digital, producci\u00f3n audiovisual y funnels de venta para desarrolladores inmobiliarios. Acelera la preventa de tu torre con Zenit Digital. Cotiza aqu\u00ed.","publisher":{"@id":"https:\/\/zenitdigital.com.mx\/#organization"},"alternateName":"Zenit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zenitdigital.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zenitdigital.com.mx\/#organization","name":"Zenit Digital","url":"https:\/\/zenitdigital.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zenitdigital.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/zenitdigital.com.mx\/wp-content\/uploads\/2025\/07\/cropped-Logo-blanco-1.webp","contentUrl":"https:\/\/zenitdigital.com.mx\/wp-content\/uploads\/2025\/07\/cropped-Logo-blanco-1.webp","width":937,"height":375,"caption":"Zenit Digital"},"image":{"@id":"https:\/\/zenitdigital.com.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61561826714448","https:\/\/www.instagram.com\/zenit_digital\/"]}]}},"_links":{"self":[{"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/pages\/2926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/comments?post=2926"}],"version-history":[{"count":11,"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions"}],"predecessor-version":[{"id":2938,"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/pages\/2926\/revisions\/2938"}],"wp:attachment":[{"href":"https:\/\/zenitdigital.com.mx\/en\/wp-json\/wp\/v2\/media?parent=2926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}